The existence of haats can be traced back to ancient times — the times of Chandragupta Maurya. Free samples encourage trial purchase among consumers. They would rather get examined at a private hospital instead of going to the local government run hospitals and risk wellbeing.
A decade ago, the rural market was more unstructured target location for corporate. Secondly, customers feel delighted if they get back some rupees in return. Though still not a prevalent practice adopted by the national level marketers, personal selling is widely done by the local manufacturers of utensils, garments, edible good etc.
You might need to test more than one strategy to find the one that results in the best sales and revenues. Consumers are ready to try the product by overcoming all inhibitions and can get the touch and feel of the product and this will further generate sales as most of the people come to the haats with an intention to buy.
The idea is that different types of products have to be designed for rural consumers because they will use these products differently.
In rural India, this pricing strategy is still being practised as people there are still not much aware about the tricks that works behind this kind of pricing.
To make them buy these products, these products have to be priced low. Joint Offers With Partners A joint offer uses the power and clout of another company to help yours company.
In the pursuit of great income from their farms, they are willing to do experiment in their farming traditions.
According to marketers, sales promotion includes those sales activities that supplement both personal selling and advertising, and coordinating. It could be a formal agreement with a strategic partner to offer your clients a discount for doing business with you.
Pricing Strategy for Consumer Durables Rural people have been managing their lives with or without these consumer durable products and most of the rural people consider such products to be for luxury.
This will not burn a hole in the pockets of the farmers. A twist on this strategy is a loyalty program frequently seen in several industries including smoothie stores and massage centers.
Those ice boxes are usually made of thick thermocol and keep the products always cool and also increases their shelf life. The current generation of farmers own smaller pieces of land.In concluding remark, if the company wants to capture the rural market, they must first carry on the detailed and earnest analysis of the countryside goal market, aiming at the particular characteristics of the rural market, and utilizing different marketing strategy according to concrete situations.
Jun 29, · Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most. The promotion element of the marketing mix (4p's) includes PR, Direct mail, DAGMAR, push and pull, sales promotion and other promotion strategies An organisation's promotional mix strategy can consist of many things.
The table below takes you through some of the methods. As the product becomes accepted by the target market (at this. THE CHALLENGES AND STRATEGIES OF MARKETING IN RURAL INDIA MS. SUCHI K. PATEL Size of rural market is estimated to be 42 million households and rural market has been growing rather than treating them as convenient extensions of the urban market.
a) Marketing Strategy.
Rural Marketing Promotion Strategies - Learn Rural Marketing in simple and easy steps starting from Introduction, In Indian Economy, Influencing Factors, Rural Markets, Consumers, Marketing Mix, Strategies, Promotion Strategies, Attitude of Rural Market, Rural Culture, Rural Development.